The press conference also presented this year's spot, inspired by the Chinese Year of the Dragon and the neon night image of this edition. Judit Altimir, VFX artist, has worked on projects such as Bird Box Barcelona or Bajo cero, for Netflix, or The Knights of the Zodiac, for Sony Pictures. Since this 2024 is the Chinese Year of the Dragon, Altimir has used the epic parades of Chinese dragons as a base reference for the atmosphere of the video, which is an abstract proposal with floral elements where each color has its particular symbolism, always according to Chinese tradition. The creation of the complex textures has been done entirely with Houdini, using various techniques such as modeling, animation, instanced geometry, VEX programming, texturing, lighting and rendering.